Your hair has changed, but
your haircare hasn’t?
Here’s every reason to give your greys the love they deserve by breaking up with generalist products and going steady with specialized products.
How hair changes with age.
Running out of melanin
Melanin is a pigment in hair follicles that determines hair colour. With age, melanin production reduces, turning hair white or silvery. Melanin wears many more hats, it also protects from UV rays, insulates your head from heat and prevents damage from chemicals and pollution.
Sebum Slows Down
Every hair follicle has sebaceous glands that coat hair cuticles with natural oils. Cuticles are meant to be closed like a shield protecting the inner layers of hair. As time passes, lesser sebum is produced which leaves cuticles open to damage, turning hair frizzier, drier and coarser in texture.
Loss Of Lipids
Lipids play a starring role in keeping hair shiny, silky, hydrated and strong. These are deposited in the hair shaft to protect it from harmful chemicals. Recent studies show that grey hair has lower levels of lipid which leads to drier hair.
Rising pollution levels
Pollution, whether it comes from contaminants and toxins in the water, air or food we eat, compromises hair fibre integrity and discolouration. It stains grey hair yellow and causes oxidative stress which damages hair structure.
An overactive or underactive thyroid can cause your body to produce less melanin. And estrogen protects hair cuticles and fuels hair growth. So the hormonal imbalance that comes with menopause leads to substantially lower tensile strength, resulting in thinning, fragility and more greys.
Crash dieting and deficiencies
Unhealthy dieting patterns over time leads to the body struggling to process the essential vitamins and minerals needed for hair nourishment. Vitamin B-12 deficiencies are often concurrent with folic acid and biotin deficiencies in people whose hair has started to turn grey early.
Blame it on the genes
Genes regulate the melanin production of each individual hair follicle. Fairly recently, the gene identified, IRF4, is known to play a role in the greying of hair. You're likely to have a similar greying pattern as one of your parents.
Stressed out and in
Being under stress can’t turn your hair grey, but can cause hair to shed about three times faster than normal. The hair grows back, but if it's falling out and regenerating more quickly because of stress, it’s possible that the hair that grows in will be grey.
Sun and heat damage
Excessive exposure to heat over time weakens melanin production. Styling tools and hot water showers also mess with delicately balanced hydrogen bonds, which makes hair look floppy and flat. Exposure to the sun and UV rays bleach the blue tint in greys, causing yellowing or brassiness.
How grey hair is different.
THE GREY AREAS
FRIZZY AND WIRY
THINNER AND FINER
EASY BREAKAGE AND SPLIT ENDS
LESS OIL AND NUTRIENTS
PRONE TO SUN DAMAGE
VULNERABLE TO CHEMICALS
LESS RESISTANCE TO POLLUTION
TURNS YELLOW DUE TO UV
What do greys want?
from UV rays
What's wrong with general products?
Loaded with harsh chemicals
these wash away nutrients
SAY NO TO
Products with alcohol
dry up your already
dry grey hair.
Silicones gets deposited
on the scalp and are
hard to wash off.
Sulphates are a no-no
as they leech hair of
moisture and oils.
As preservatives these
do more harm to
already fragile greys.
These interfere with the
Colouring is not equal to care.
Colouring greys without focusing on their other concerns is like going on a diet without exercising. While there is absolutely nothing wrong with colouring, make sure you're also taking care of the texture, strength and overall health of your greys.
Choose colouring products that don't have these red flags.
Tips and tricks when you transition to greys.
KEEP YOUR GREYS NOURISHED
APPLY LOWLIGHTS OR HIGHLIGHTS
TRY SEMI-PERMANENT COLOUR
BLEND THE TEXTURE AT THE ROOTS
GO FOR A SHORTER HAIR STYLE
So, what’s good for greys?
Antioxidants scavenge free radicals from grey hair and prevent or reduce the damage caused by oxidation. These also improve blood circulation, and increase absorption of water and nutrients which condition the hair strands from root to shaft.
Phytochemicals are found in plants and are believed to have greater antioxidant properties than vitamins and minerals. Lycopenes in tomatoes, carotene in carrots and anthocyanins in cranberries are some examples of phytochemicals.
Vitamin E prevents loss of moisture and restores and rejuvenates dull hair. It also repairs dry and damaged hair follicles, reducing split ends and promoting growth of healthy hair. Soybean, almonds, spinach and avocados are rich in Vitamin E.
AND MICROFIBRE TOWELS
Grey hair loses elasticity and is more prone to breakage. Unlike harsher cotton pillowcases and towels which cause friction, satin and microfibre ones minimize static, frizz and absorption of natural oils from hair.
BOAR BRISTLE BRUSH
A natural boar bristle brush grips the hair better and leaves your hair smoother as well. It distributes natural oils in your scalp to the ends of your hair, making it sleek and shine more.
BLOW THE DRIER AWAY
Air drying is the least damaging method, but often not practical. If you have to use styling tools, choose the ones with heat regulators and heat protection. Avoid using very hot water, be gentle with your scalp and treat hair to deep conditioning treatments.
Ensure that your diet is rich in vitamins, minerals, iron, calcium, proteins and zinc which can be supplemented through egg, fish, dairy products whole grains, nuts, fresh fruits and vegetables, green tea, olive oil and even red wine!
TRY SHOWER FILTERS
If you have hard water where you live, install a shower filter. Hard water creates a scaly film which prevents moisture from entering the hair. It can also build up on the scalp and break hydrogen bonds, causing hair to turn brittle and damaged.
Don’t settle for less than Amazing.
The Amazing Greys range is specially created to care for greys. Each product tackles a separate grey haircare concern which is why it's important to use all three together to maintain health and vitality of greying hair and reclaim their natural glory.
The Amazing Greys Daily Restoration Shampoo repairs damage, cleansing residue without stripping hair of moisture and essential oils.
The Amazing Greys Intense Hydration Conditioner replenishes hair with moisture for frizz control, softness, smoothness and shine.
The Amazing Greys Daily UV Shield Serum protects hair from damage caused by the sun and air and water pollution, preventing greys from yellowing and colour from fading.
THE AMAZING GREYS BENEFIT
FRIZZ CONTROL AND MANAGEABILITY
SOFTNESS, SMOOTHNESS AND SHINE
SOOTHES DRY SCALP
STRENGTHENS AND NOURISHES
SUN AND POLLUTION PROTECTION
PREVENTS YELLOWING OF GREYS
PROTECTION FOR COLOURED HAIR