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Your hair has changed, but
your haircare hasn’t?

Here’s every reason to give your greys the love they deserve by breaking up with generalist products and going steady with specialized products.

How hair changes with age. ​

Melanin is a pigment in hair follicles that determines hair colour. With age, melanin production reduces, turning hair white or silvery. Melanin wears many more hats, it also protects from UV rays, insulates your head from heat and prevents damage from chemicals and pollution.

Every hair follicle has sebaceous glands that coat hair cuticles with natural oils. Cuticles are meant to be closed like a shield protecting the inner layers of hair. As time passes, lesser sebum is produced which leaves cuticles open to damage, turning hair frizzier, drier and coarser in texture.​

Lipids play a starring role in keeping hair shiny, silky, hydrated and strong. These are deposited in the hair shaft to protect it from harmful chemicals. Recent studies show that grey hair has lower levels of lipid which leads to drier hair.​

Pollution, whether it comes from contaminants and toxins in the water, air or food we eat, compromises hair fibre integrity and discolouration. It stains grey hair yellow and causes oxidative stress which damages hair structure.​

An overactive or underactive thyroid can cause your body to produce less melanin. And estrogen protects hair cuticles and fuels hair growth. So the hormonal imbalance that comes with menopause leads to substantially lower tensile strength, resulting in thinning, fragility and more greys.​

Unhealthy dieting patterns over time leads to the body struggling to process the essential vitamins and minerals needed for hair nourishment.​ Vitamin B-12 deficiencies are often concurrent with folic acid and biotin deficiencies in people whose hair has started to turn grey early.

Genes regulate the melanin production of each individual hair follicle. Fairly recently, the gene identified, IRF4, is known to play a role in the greying of hair. You're likely to have a similar greying pattern as one of your parents. ​

Being under stress can’t turn your hair grey, but can cause hair to shed about three times faster than normal. The hair grows back, but if it's falling out and regenerating more quickly because of stress, it’s possible that the hair that grows in will be grey.

Excessive exposure to heat over time weakens melanin production. Styling tools and hot water showers also mess with delicately balanced hydrogen bonds, which makes hair look floppy and flat. Exposure to the sun and UV rays bleach the blue tint in greys, causing yellowing or brassiness. ​

How grey hair is different.​

THE GREY AREAS

COARSER TEXTURE

EXTREME DRYNESS

FRIZZY AND WIRY

SLOWER GROWTH

THINNER AND FINER

EASY BREAKAGE AND SPLIT ENDS

LESS OIL AND NUTRIENTS

PRONE TO SUN DAMAGE

VULNERABLE TO CHEMICALS

LESS RESISTANCE TO POLLUTION

TURNS YELLOW DUE TO UV

What do greys want?

Hydration,
hydration and
hydration.

Damage
repair and
nourishment.

Protection
from UV rays
and pollution.

What's wrong with general products?​

Grey haircare, grey hair products, shampoo, conditioner, serum, amazing greys, coloured haircare, best hair products, frizzy hair, dry hair, delay greying, reduce greying, white hair, paraben free, sulphate free, alcohol free, cruelty free, vegan

JUNK GENERAL
PRODUCTS​

Loaded with harsh chemicals
these wash away nutrients
and moisture.

Grey haircare, grey hair products, shampoo, conditioner, serum, amazing greys, coloured haircare, best hair products, frizzy hair, dry hair, delay greying, reduce greying, white hair, paraben free, sulphate free, alcohol free, cruelty free, vegan

SAY NO TO
ALCOHOL

Products with alcohol
dry up your already
dry grey hair.

Grey haircare, grey hair products, shampoo, conditioner, serum, amazing greys, coloured haircare, best hair products, frizzy hair, dry hair, delay greying, reduce greying, white hair, paraben free, sulphate free, alcohol free, cruelty free, vegan

SILICONE
NO MORE

Silicones gets deposited
on the scalp and are
hard to wash off.

Grey haircare, grey hair products, shampoo, conditioner, serum, amazing greys, coloured haircare, best hair products, frizzy hair, dry hair, delay greying, reduce greying, white hair, paraben free, sulphate free, alcohol free, cruelty free, vegan

GO SULPHATE
FREE

Sulphates are a no-no
as they leech hair of
moisture and oils.

Grey haircare, grey hair products, shampoo, conditioner, serum, amazing greys, coloured haircare, best hair products, frizzy hair, dry hair, delay greying, reduce greying, white hair, paraben free, sulphate free, alcohol free, cruelty free, vegan

CHUCK PARABENS

As preservatives these
do more harm to
already fragile greys.

Grey haircare, grey hair products, shampoo, conditioner, serum, amazing greys, coloured haircare, best hair products, frizzy hair, dry hair, delay greying, reduce greying, white hair, paraben free, sulphate free, alcohol free, cruelty free, vegan

BOO PHTHALATES

These interfere with the
body’s hormone
regulation mechanism.

Colouring is not equal to care.

Colouring greys without focusing on their other concerns is like going on a diet without exercising. While there is absolutely nothing wrong with colouring, make sure you're also taking care of the texture, strength and overall health of your greys. ​

Choose colouring products that don't have these red flags.

AMMONIA

RESORCINOL

PARABENS

PHTHALATES

Tips and tricks when you transition to greys.

KEEP YOUR GREYS NOURISHED

APPLY LOWLIGHTS OR HIGHLIGHTS

TRY SEMI-PERMANENT COLOUR

BLEND THE TEXTURE AT THE ROOTS

GO FOR A SHORTER HAIR STYLE

So, what’s good for greys?

Grey haircare, grey hair products, shampoo, conditioner, serum, amazing greys, coloured haircare, best hair products, frizzy hair, dry hair, delay greying, reduce greying, white hair, paraben free, sulphate free, alcohol free, cruelty free, vegan

ANTIOXIDANTS

Antioxidants scavenge free radicals from grey hair and prevent or reduce the damage caused by oxidation. These also improve blood circulation, and increase absorption of water and nutrients which condition the hair strands from root to shaft.

Grey haircare, grey hair products, shampoo, conditioner, serum, amazing greys, coloured haircare, best hair products, frizzy hair, dry hair, delay greying, reduce greying, white hair, paraben free, sulphate free, alcohol free, cruelty free, vegan

PHYTOCHEMICALS

Phytochemicals are found in plants and are believed to have greater antioxidant properties than vitamins and minerals. Lycopenes in tomatoes, carotene in carrots and anthocyanins in cranberries are some examples of phytochemicals.

Grey haircare, grey hair products, shampoo, conditioner, serum, amazing greys, coloured haircare, best hair products, frizzy hair, dry hair, delay greying, reduce greying, white hair, paraben free, sulphate free, alcohol free, cruelty free, vegan

VITAMIN E

Vitamin E prevents loss of moisture and restores and rejuvenates dull hair. It also repairs dry and damaged hair follicles, reducing split ends and promoting growth of healthy hair. Soybean, almonds, spinach and avocados are rich in Vitamin E.​

Amazing Greys Haircare

SATIN PILLOWS
AND MICROFIBRE TOWELS

Grey hair loses elasticity and is more prone to breakage. Unlike harsher cotton pillowcases and towels which cause friction, satin and microfibre ones minimize static, frizz and absorption of natural oils from hair.​

Grey haircare, grey hair products, shampoo, conditioner, serum, amazing greys, coloured haircare, best hair products, frizzy hair, dry hair, delay greying, reduce greying, white hair, paraben free, sulphate free, alcohol free, cruelty free, vegan

BOAR BRISTLE BRUSH

A natural boar bristle brush grips the hair better and leaves your hair smoother as well. It distributes natural oils in your scalp to the ends of your hair, making it sleek and shine more.​

Grey haircare, grey hair products, shampoo, conditioner, serum, amazing greys, coloured haircare, best hair products, frizzy hair, dry hair, delay greying, reduce greying, white hair, paraben free, sulphate free, alcohol free, cruelty free, vegan

BLOW THE DRIER AWAY

Air drying is the least damaging method, but often not practical. If you have to use styling tools, choose the ones with heat regulators and heat protection.​ Avoid using very hot water, be gentle with your scalp and treat hair to deep conditioning treatments.

Grey haircare, grey hair products, shampoo, conditioner, serum, amazing greys, coloured haircare, best hair products, frizzy hair, dry hair, delay greying, reduce greying, white hair, paraben free, sulphate free, alcohol free, cruelty free, vegan

EAT HEALTHY

Ensure that your diet is rich in vitamins, minerals, iron, calcium, proteins and zinc which can be supplemented through egg, fish, dairy products whole grains, nuts, fresh fruits and vegetables, green tea, olive oil and even red wine!

Grey haircare, grey hair products, shampoo, conditioner, serum, amazing greys, coloured haircare, best hair products, frizzy hair, dry hair, delay greying, reduce greying, white hair, paraben free, sulphate free, alcohol free, cruelty free, vegan

TRY SHOWER FILTERS

If you have hard water where you live, install a shower filter. Hard water creates a scaly film which prevents moisture from entering the hair. It can also build up on the scalp and break hydrogen bonds, causing hair to turn brittle and damaged.​

Don’t settle for less than Amazing.

The Amazing Greys range is specially created to care for greys. Each product tackles a separate grey haircare concern which is why it's important to use all three together to maintain health and vitality of greying hair and reclaim their natural glory.​

The Amazing Greys Daily Restoration Shampoo repairs damage, cleansing residue without stripping hair of moisture and essential oils.

The Amazing Greys Intense Hydration Conditioner replenishes hair with moisture for frizz control, softness, smoothness and shine.

The Amazing Greys Daily UV Shield Serum protects hair from damage caused by the sun and air and water pollution, preventing greys from yellowing and colour from fading.

THE AMAZING GREYS BENEFIT

FRIZZ CONTROL AND MANAGEABILITY

DAMAGE REPAIR

SOFTNESS, SMOOTHNESS AND SHINE

DEEP MOISTURISATION

SOOTHES DRY SCALP

STRENGTHENS AND NOURISHES

SUN AND POLLUTION PROTECTION

PREVENTS YELLOWING OF GREYS

PROTECTION FOR COLOURED HAIR

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