What is Hyaluronic Acid?

Hyaluronic acid or HA (pronounced hi-ah-lew-ron-ic) is a large chain of sugar molecules that your body produces naturally. Scientists have found HA throughout the body, especially in eyes, joints and skin. 

It functions as a humectant that attracts and binds to water molecules to increase the water content of skin. It also prevents loss of water due to evaporation from skin cells. By regulating inter and intracellular moisture, HA gives your skin structure, and is responsible for that plump and hydrated look. 

What does it do for us?

• Keeps joint-cartilage strong and flexible
• Lubricates joints and eyes
• Delivers nutrients to cells
• Carries toxins out of cells
• Helps skin stretch and flex
• Reduces skin wrinkles and fine lines
• Reduces scarring and heals wounds
• Locks moisture into the skin

Hyaluronic Acid in skin

Hyaluronic acid is very good at retaining water. A quarter-teaspoon can hold about 5-6 litres of water. Nearly 50 percent of it is found in the body is in the skin and its main role is to keep things hydrated. It helps skin cells survive longer, thickening and strengthening the epidermis, preventing build-up of dead skin and scavenging free radicals from UV rays. Hyaluronic acid works as a go-between of collagen and water. It helps preserve skin cell architecture and maintain elasticity and firmness. The result - reduced appearance of wrinkles and improved skin hydration, texture, and elasticity. That’s why it is often used in moisturising creams, lotions, ointments and serums. The compound is also available in oral supplements, injections and foods like bone broth, soy-based dishes, starchy root vegetables, citrus fruits, leafy greens, nuts and seeds. 

HAAA HAA HA - Hyaluronic Acid levels drops with age

In your forties, skin becomes less voluminous and starts to wrinkle as the cells slow down their activities. At this time, levels of hyaluronic acid continue to plummet both qualitatively and quantitatively. Your body breaks down naturally occurring HA, depleting it and also producing less of it. The synthesis of HA is a complex process and as the environment of cells deteriorates, their metabolic power gradually degrades too. As a result, they don’t repair, and damage is caused to the skin. This results in some of the most visible signs of ageing, such as dry skin, fine lines, and wrinkles.

• When HA runs short, cells can no longer hold enough water and collagen itself degenerates, leading to loss of skin elasticity.
• As oestrogen levels and testosterone levels go down with age, the body loses HA and skin moisture.
• Hyaluronic acid starts to break down within just five minutes of exposure to the ultraviolet rays of the sun. 

Is topical hyaluronic acid good for you?

Many skincare products containing HA claim to increase hydration within the skin. But is this true? HA comes in different molecular sizes. Larger HA molecules, despite being the best at binding water, cannot penetrate into the skin. When applied topically, these molecules sit on top of the skin, offering hydration only at the very surface. Smaller HA molecules, which bind less water, can penetrate deeper into the skin, though only into the topmost layer of skin. In conclusion, topical HA will provide hydration on a surface level, not deep within the skin. 

Topical HA used in beauty and skincare products is primarily made by bacteria in a lab via a process called bio-fermentation and primarily comes from animal sources. Products that combine hyaluronic acid with other medications or compounds may have some risks of side effects.

But is there a product which can stimulate and regulate the body’s natural production of Hyaluronic Acid?

After 40, as we run out of HA in our bodies, skin becomes drier than ever before. It also becomes thinner and unable to absorb or hold moisture for long periods of time. The best way to keep skin hydrated is do it from within, by boosting your body's natural production of hyaluronic acid. 

The A-HA Moment

The antioxidant rich Wild Rosella flower extracts helps re-plump skin and replenish your hyaluronic acid levels by boosting your body’s natural production of HA, keeping skin soft, dewy and supple all day.

Get amazing skin from within

Amazing Greys Intense Hydration Body Cream is the first and only one of it's kind formulated specially for those over 40. It's rich in effective, lesser-known ingredients like Wild Rosella which go into a high performing formulation for instant & long-lasting effect. 

• Regulates intracellular moisture
• Prevents water loss
• Strengthens skin barrier
• Helps absorb and retain moisture
• Restores elasticity
• Revives dull & rough skin

Clinically Proven 72 Hour Hydration with 49% more moisture content 
*Based on clinical trials conducted by Mascot Spincontrol on Indian subjects with dry skin, with average age of 47.

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