Your hair has changed, but your haircare hasn’t?
Grey hair is not just black hair that's lost it's melanin. It also loses its strength, moisture and protection against sun damage. That's why grey hair needs extra care, care that products meant for black hair simply cannot give. When you start greying, whether it's a few greys or lots or greys, it's time to switch to Amazing Greys - specialist products formulated for stronger, smoother and brighter grey hair.
How hair changes with age.
RUNNING OUT OF MELANIN
Melanin is a pigment in hair follicles that determines hair colour. With age, melanin production reduces, turning hair white or silvery. Melanin wears many more hats, it also protects from UV rays, insulates your head from heat and prevents damage from chemicals and pollution.
SEBUM SLOWS DOWN
Every hair follicle has sebaceous glands that coat hair cuticles with natural oils. Cuticles are meant to be closed like a shield protecting the inner layers of hair. As time passes, lesser sebum is produced which leaves cuticles open to damage, turning hair frizzier, drier and coarser in texture.
LOSS OF LIPIDS
Lipids play a starring role in keeping hair shiny, silky, hydrated and strong. These are deposited in the hair shaft to protect it from harmful chemicals. Recent studies show that grey hair has lower levels of lipid which leads to drier hair.
RISING POLLUTION LEVELS
Pollution, whether it comes from contaminants and toxins in the water, air or food we eat, compromises hair fibre integrity and discolouration. It stains grey hair yellow and causes oxidative stress which damages hair structure.
An overactive or underactive thyroid can cause your body to produce less melanin. And estrogen protects hair cuticles and fuels hair growth. So the hormonal imbalance that comes with menopause leads to substantially lower tensile strength, resulting in thinning, fragility and more greys.
CRASH DIETING AND DEFICIENCIES
Unhealthy dieting patterns over time leads to the body struggling to process the essential vitamins and minerals needed for hair nourishment. Vitamin B-12 deficiencies are often concurrent with folic acid and biotin deficiencies in people whose hair has started to turn grey early.
BLAME IT ON THE GENES
Genes regulate the melanin production of each individual hair follicle. Fairly recently, the gene identified, IRF4, is known to play a role in the greying of hair. You're likely to have a similar greying pattern as one of your parents.
STRESSED OUT AND IN
Being under stress can’t turn your hair grey, but can cause hair to shed about three times faster than normal. The hair grows back, but if it's falling out and regenerating more quickly because of stress, it’s possible that the hair that grows in will be grey.
SUN AND HEAT DAMAGE
Excessive exposure to heat over time weakens melanin production. Styling tools and hot water showers also mess with delicately balanced hydrogen bonds, which makes hair look floppy and flat. Exposure to the sun and UV rays bleach the blue tint in greys, causing yellowing or brassiness.
THE GREY AREAS
FRIZZY AND WIRY
THINNER AND FINER
EASY BREAKAGE AND SPLIT ENDS
LESS OIL AND NUTRIENTS
PRONE TO SUN DAMAGE
VULNERABLE TO CHEMICALS
LESS RESISTANCE TO POLLUTION
TURNS YELLOW DUE TO UV
Don’t settle for less than Amazing.
The Amazing Greys range is specially created to care for greys. Each product tackles a separate grey haircare concern which is why it's important to use all three together to maintain health and vitality of greying hair and reclaim their natural glory.
The Amazing Greys Daily Restoration Shampoo repairs damage, strengthens hair and cleanses residue without stripping off moisture and essential oils.
The Amazing Greys Intense Hydration Conditioner replenishes hair with moisture for frizz control, softness, smoothness and shine.
The Amazing Greys Daily UV Shield Serum protects hair from damage caused by the sun and air and water pollution, preventing greys from yellowing and colour from fading.
THE AMAZING GREYS BENEFIT
FRIZZ CONTROL AND MANAGEABILITY
SOFTNESS, SMOOTHNESS AND SHINE
SOOTHES DRY SCALP
STRENGTHENS AND NOURISHES
SUN AND POLLUTION PROTECTION
PREVENTS YELLOWING OF GREYS
PROTECTION FOR COLOURED HAIR