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Fifty-two-year-old Srikanth, who spent close to three decades in the world of advertising, was irked by the fact that marketers never really catered to his age group when these are the people who really spend.

“Even when I go shopping with my children, it is very noticeable that products are targeted at millennials, but the real purchasing power is with people like us,” says Srikanth.

This triggered him to start Amazing Greys along with Rimona Ganapathy and Binoy Wilson in 2020. Srikanth had earlier co-founded a boutique advertising firm in 2004, which was acquired by WPP in 2014.

The Bengaluru-based startup offers products like shampoos, conditioners, hair serums, and other products for people aged 45 and above.

“There is a constant change in our human body and this requires products which are in the form of functional personal care,” says Srikanth.

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your story, start up, business, grey haircare, skincare, amazing greys

About Amazing Greys

Amazing Greys is a personal care brand that celebrates age and all that comes with it. Our range of products for grey haircare is the first of its kind in India and is specially formulated to care for greying hair, whether coloured or not. It is free of harsh chemicals and loaded with natural actives. Grey is weaker, frizzier and more prone to damage than black hair. That's why products made for naturally black hair are not good enough. Switch to our specialist products for stronger, smoother and brighter grey hair. Whether you embark on your journey to embrace your natural greys, or continue to colour them, the first step is to give your hair the special care it needs. The Amazing Greys range of grey haircare products, including a shampoo, conditioner, and serum, are the perfect regimen to care for your silver hair.


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