Featured in The Economic Times

“Other than being a segment that’s almost as large as the youth, the 45+ generation is the noisiest table at bars, the most adventurous travellers, the fittest gym goers, the most passionate foodies, the coolest dressers and the most colourful personalities. Yet all personal care brands only look at countering or reversing signs of ageing.” VS Srikanth, Co-founder of Amazing Greys.

Views on grey hair and ageing stereotypes are changing in India. And Amazing Greys is right at the forefront of this change.

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economic times, grey hair, silver hair, market, business, start up, founder


About Amazing Greys

Amazing Greys is a personal care brand that celebrates age and all that comes with it. Our first range of products is a haircare range specially formulated to care for greying hair. It is free of harsh chemicals and loaded with natural actives. Greying changes the texture and structure of your strands, meaning that you need extremely hydrating and moisturising products that also protect from UV and pollution damage so that your hair stays smooth, frizz-free and healthy. Whether you embark on your journey to embrace your natural greys, or continue to colour them, the first step is to give your hair the special care it needs. The Amazing Greys range of grey haircare products, including a shampoo, conditioner, and serum, are the perfect regimen to care for your silver hair.



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