Beauty writer, Sumona Bose advocates the need to protect hair from the harmful effects of UV rays in this comprehensive article in the March 2022 edition of Elle India. She tells us exactly why it is the best thing you can do for your hair, and even more so for grey hair.
Here's an excerpt from the article:
Rimona Ganapathy, Co-founder, Amazing Greys commented, "Grey hair has lost more than just its colour, it’s also lost melanin which acts as a natural shield against environmental stressors like UV rays. So grey hair is more prone to damage than regular hair and starts getting an unsightly yellow tone overtime.
The Amazing Greys Daily UV Shield Serum has resveratrol, an antioxidant which absorbs UV rays to help reverse and prevent discolouration so the result is healthier, more radiant-looking grey hair. "It is dermatologically tested on Indian hair and skin. Even if you colour your greys, this serum helps to prevent colour fading and protects hair from damage caused by environmental aggressors."
From understanding the science of sun protection to learning how to choose a hair serum, here's everything you need to know:
About Amazing Greys
Amazing Greys believes one can look stunning at any age. We blend the wonders of nature with the miracles of science to create beauty products that regulate the body's response to age-related changes.
Our first range of products is a haircare range specially formulated to care for greying hair. It is free of harsh chemicals and loaded with natural actives. Greying changes the texture and structure of your strands, meaning that you need extremely hydrating and moisturising products that also protect from UV and pollution damage so that your hair stays smooth, frizz-free and healthy. Whether you embark on your journey to embrace your natural greys, or continue to colour them, the first step is to give your hair the special care it needs. The Amazing Greys range of grey haircare products, including a shampoo, conditioner, and serum, are the perfect regimen to care for your silver strands.