Going Vegan For The Grey-ter Good.
Aug 10, 2021
On the 6th and 7th of August we were honoured to be a part of the URU Vegan Market at the lovely Hatworks Boulevard, Cunningham Road in Bangalore. The event was organised by URU Collective and participating brands curated by grey-haired goddess, entrepreneur, art gallery owner, well known talk show host, and passionate advocate of the vegan lifestyle, Namu Kini.
This was our first event, and we were well and truly overwhelmed by the amazing response. Over the course of two days, we met people of all ages and walks of life who resonated with our belief that beauty is not limited by age. On display in our fabulously decorated stall was our range of our grey haircare products, the Daily Restoration Shampoo, Intense Hydration Conditioner and Daily UV Shield Serum. We had people come up to us with tons of different questions. Some wanted to know why greys need special care, whether their greys can be reversed (no, they can’t), whether even coloured greys need these products (yes, they do) and some even asked where we’d been all their lives! We had people with premature greys buy from us, youngsters bought gifts for their parents, we had men and women with varying degrees and shades of greys lap up our range and some who have been vegan for years and were thrilled to have an option like this.
We met hundreds of people and whether they bought from us or not they were all equally excited to discover Amazing Greys and all that we stand for. We had visitors and fellow event participants take pictures of our stall, make videos and tag us on social media. We gave away fun t-shirts with witty slogans that celebrate age, stunning black & white postcards, and a cool tote bag. Our Amazing Essential Combo Kits were the bestsellers and, all in all, it was a super fun and successful event.
We are honoured to be part of this vegan community as it is such an important part of who we are as a brand. Making the switch to vegan products is more crucial now than ever. Other than the ethical factor, animal farming is also one of the leading causes of rainforest destruction and pollution. This means that all products that are derived from animals are directly contributing to that destruction. Using vegan haircare can reduce the demand for specific animal-derived products, like collagen and keratin. Vegan products also use more naturally-derived ingredients and avoid the nasties, meaning less toxins go down your shower drain and into the sea.
Amazing Greys’ grey haircare range is 100% vegan and cruelty-free. Our shampoo, conditioner, and serum are powered by natural actives like olive, black spruce, and kakadu plum. These are great for your greys, as they’re filled with antioxidants and omega fatty acids which replenish your hair with all the moisture and hydration it needs. Who wouldn’t want to look and feel great while also doing their bit for Mother Nature?
If you missed this event, don’t worry. You can always follow us on our social handles to stay updated about our future events. We will also keep you posted on our new product launches, feature people who we think are super cool, post personal care tips, and answer all the questions you may have.
Here are some event highlights: